Crowdsourcing

A Short Overview for the Rest of Us

Barry Libert and Jon Spector

The Web has connected nearly a billion people. With that many brains as its motivating force, the transformation forged by the Internet has morphed from quantitative to qualitative: The power of the collective “we” is nearly unfathomable. Each of those brains has some 10 billion neurons linked to one another through about 10,000 synapses. Now all that individual brainpower is tied together and amplified by the power of technology: The new and potent “we” is far smarter than any singular “me.” For the first time, humans can act in mass collaboration, using the kind of collective intelligence once reserved for ants and bees—but now with human IQ driving the mix. The ...

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