In This Chapter
Seeing what’s great about crowdcontests
Choosing between the different types
Setting up your own crowdcontest
Improving crowd engagement
Working through an example
Crowdcontests are perhaps the simplest form of crowdsourcing. Announce that you’re looking for some kind of product or idea. Establish the rules. Set a deadline. Advertise your contest. Wait for the results.
You don’t run a crowdcontest, however, simply because you like a good contest. You run a crowdcontest in order to generate new ideas. Those ideas can be creative products, new innovations, a snapshot of a big market, a strategic plan, or even just a solution to a problem that you’ve not been able to solve.
In this chapter, I take a look at why – and how – crowdcontests can work for you.
Reaping the Benefits of Crowdcontests
So what’s so great about crowdcontests? Well, three things:
Crowdcontests generate new ideas.
Crowdcontests are often associated with creative ...