This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.
How to build a crowdsourced, word-of-mouth sales and marketing operation that works!
As P&G’s Web site boasts, “Three billion times a day P&G brands touch the lives of people around the world.” But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers–for its own divisions and those of other organizations as well.
- Title: Crowdsourcing Your Sales: Let Your Customers Sell Themselves (and Others)
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780137083084
You might also like
Digital technology runs on algorithms, sets of instructions that describe how to do something efficiently. Application …
Introduction to ChatGPT and OpenAI
OpenAI ChatGPT is a powerful language model that uses advanced ML techniques to generate human-like text …
Nudge (Revised Edition)
Every day, we make decisions on topics ranging from personal investments to schools for our children …
Speak with Confidence
In Speak with Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience, keynote speaker, author, and …