STRONG BELIEF

Now let’s turn our attention to another communication challenge. This time you’re not offering delicate feedback or iffy stories; you’re merely going to step into an argument and advocate your point of view. It’s the kind of thing you do all the time. You do it at home, you do it at work, and yes, you’ve even been known to fire off an opinion or two while standing in line for a voting booth.

Unfortunately, as stakes rise and others argue differing views—and you just know in your heart of hearts that you’re right and they’re wrong—you start pushing too hard. You simply have to win. There’s too much at risk and only you have the right ideas. Left to their own devices, others will mess things up. So when you care a great deal and are ...

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