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REWARD WITH CARE
Source 5: Structural Motivation
Even small rewards can help people make remarkable change.
So far, we’ve explored both personal and social influence. Now we step away from human factors and examine source 5, structural motivation: how to optimize the power of things such as rewards, perks, bonuses, salaries, and the occasional boot in the rear. Most leaders need no convincing to align rewards with vital behaviors. They fully believe that incentives change behavior. So our advice here may surprise you.
Your goal with structural motivation should not be to overwhelm people to change. Rather, it should be primarily to remove disincentives—to “change the economy” as it were.
Most leaders run the risk of relying too much on incentives. ...
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