Chapter 6. Cut Your Losses


“Courage is reckoned the greatest of all virtues, because unless a man has that virtue, he has no security for preserving any other.”


The most important quality for business success in the twenty-first century is flexibility. With the explosion in knowledge and technology, combined with the rapid growth of determined competition, both nationally and internationally, products, processes, services, markets, and customers are changing at a more rapid rate today than ever before. You have to be flexible in the face of this rapid and ceaseless change to maintain your mental health, much less to survive and thrive.

Charles Darwin wrote, “Survival goes not necessarily to the strongest or most intelligent, but ...

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