Chapter 11. Focus on Key Result Areas


“It is not the situation that makes the man, but the man who makes the situation.”


One of the major reasons that you get into a crunch in the first place is that you get away from the basic activities that made you successful in the beginning.

Sometimes, the most helpful thing you can do is to remember the little things that you have forgotten in the growth and development of your business. For example, every business begins with certain core competencies possessed by the business owners and key employees. What are yours?

Your core competencies are the things that you do especially well, better than 90 percent of your competitors. Your original product or service is an extension of ...

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