Chapter 14. Generate Cash Flow
“Man is not the creature of circumstances; circumstances are the creatures of man. We are free agents, and man is more powerful than matter.”
The single most important consideration in any business is cash flow. It is like blood or oxygen to the brain. It is the vital difference between life and death, success or failure of the enterprise.
A crunch point is most often triggered by an unexpected interruption in cash flow that threatens the very survival of the business. Your ability to deal with an interruption in cash flow is the mark of your intelligence and ability as a businessperson or business owner. This is the real test that decides whether you are truly capable of business success.