Chapter 15. Care for Your Customers


“Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.”


The purpose of a business is to create and keep customers. Many people think that the purpose of a business is to make profits, but profits are merely the result of creating customers in a cost-effective way. All effective businesses and all top business owners focus their time, attention, and energy constantly on customer creation.

The single most important measure of business success is your level of customer satisfaction. The more and better you satisfy your customers with what they want and need at prices they are willing to pay, the more they will buy from ...

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