9. Starting from Scratch
Copying and Pasting Repeated Elements for Each Project
Not everything in print design is terribly creative. Don’t get me wrong—some of the things we get to work on are exciting and innovative and highly rewarding. But we spend a lot of time performing repetitive or mundane tasks like flowing 80 pages of text for an annual report; sure, the cover is fun, and maybe even the first ten pages. But the last 70 are, well, work.
I wish I could tell you these types of tasks don’t exist in Web design, but the truth is they do, especially when it comes time to start a new project. There’s HTML you have to write over and over again for almost every project you work on. That’s why I say you should copy and paste it when you start ...
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