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Chapter 12

Mobile UX Patterns

“We need a mobile app. Yesterday!” If I had a dollar for every client call that started out with that phrase, I’d definitely be on a beach somewhere sipping cold drinks for the rest of my days. While there’s no doubt that much of the competition in developing applications that enrich the user experience has moved away from desktop apps, there’s certainly no worse reason to build a mobile experience than to simply achieve ­parity. The emerging, as well as the established, mobile channels provide us, as designers, with ­unparalleled access to our users in their chosen contexts rather than one dictated by technology ...

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