Risk—Exchanging the Possibility of Loss for Potential Gain
If you plan to become a successful entrepreneur, then consider your comfort zone to be a thing of the past. Nothing forces you to forsake your comfort zone more than taking risks. Taking risks by default goes against human nature because we are creatures of habit and place a high value on what we perceive to be security and stability. In addition, humans prefer predictability and want to feel in control of their outcomes. Entrepreneurship is the antithesis of comfort. It is risky in the sense that there are no guaranteed steady paychecks nor benefits package and there is no one else to blame when things go wrong. Loss of capital and time, hiring the wrong staff, ...
Get Cultivating an Entrepreneurial Mindset now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
