CHAPTER 4

Mindset on Pioneering and Innovation

Pioneering/Innovation—Discovering What Has Never Been Achieved Before and Succeeding at Making It Happen

Becoming an entrepreneur requires you to be on the cutting edge of your industry or you run the risk of becoming obsolete. Exploring and developing new ideas, concepts, products, services, technology, processes, systems, and, research and development should be ongoing. There’s no such thing as having “arrived” as a business owner, and thinking so would stifle the growth of your business. Remember American giants like Blockbuster, MCI, Borders, and TWA? Their inability to keep pace with changing technology and lack of innovation took them down.

Pioneering means taking risks to introduce to the ...

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