Creativity—The Seat of the Imagination; The Ability to Create What You Saw First in Your Mind
Creativity to the entrepreneur is like water to a fish. It is necessary for survival. Entrepreneurs create businesses from a mere idea that once existed only in the mind. Taking an idea from concept to market requires the ability to imagine. Creativity is activated each time an entrepreneur thinks of ways to invent a new product or service, improve upon an existing one, or to solve a complex problem.
Creativity is also useful when you have less resources than what you need to make your business goals come to pass. When I coach emerging entrepreneurs, I always tell them that it is their creativity that can make up for what ...
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