CHAPTER 11

Mindset on Selling

Selling—The process of Exchanging Goods, Services, or Intellectual Property for Payment

Perhaps the most differentiating mindset between an entrepreneur and an employee lies in selling. Without sales, there is no income. Without income, there is no business. Entrepreneurs are intentional about selling their products, services, and information. There is no room for being coy when it comes to selling.

Most employees are not conditioned nor trained to sell. For employees, tasks are not always tied to the bottom line of an organization, so there is no incentive to sell. As an entrepreneur, sales must always directly connect to the tasks you do or money will be elusive. If you have never had a sales role, I strongly recommend ...

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