CHAPTER 1
WHAT IS CULTURAL AGILITY—AND WHY IS IT SO CRUCIAL TODAY?
Within any global organization, it is the people—the human talent—who are actively engaged in assessing global risk, interacting with government regulators, and responding to unexpected shocks to the market, as well as handling mergers and acquisitions and the day-to-day management of global subsidiaries, teams, joint-venture relationships, and the like. The organization’s human talent is building credibility and trust with foreign partners, vendors, clients, contractors, subordinates, and peers. It is through global professionals that the organization builds its knowledge of customs, norms, languages, legal systems, and other cultural capital. Ultimately, the organization depends ...
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