Cultural Factors in Systems Design

109Cultural Factors, Technology, and Operations in Developing Countries

An opportunity also existed for other types of insurance policies, covering

re, marine, motor, and workmen’s compensation. Insurers, however, had been

biased toward larger accounts, leaving less prosperous farmers unable to partici-

pate. Insurers lacked quality data on risks and parameters of farm life and were

hesitant to insure rural customers. With ITC as a liaison, data on rural farmers

could be delivered to insurance companies, thus demystifying and uncovering

the rural market.

credit

A national survey in 2001 showed that Indians were saving about 30% of

their annu