CHAPTER 7
Working with Multicultural Groups and Teams
PARTICIPATE, AND THAT’S AN ORDER!
Harry is the leader of an advertising agency account team that is developing advertising campaigns for a range of clients. The four team members are from different cultural backgrounds and seem to be at odds with each other.
Harry, an American, is clear what the campaigns should be like; he talks about them a lot and tries to persuade his colleagues. But Harry also recognizes the value of diversity, of different ideas. He tells his colleagues that he welcomes alternative ideas. He would be delighted for them to suggest ideas that were better than his. Harry says frequently, “Four heads are better than one.” His three team members eye each other cautiously. ...
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