Advance Praise for Culture Connection

The best path to achieving a sustainable competitive advantage in a dynamic marketplace is through the development of an innovative and winning corporate culture. In building and optimising a leading culture, an organization can significantly differentiate their brand in the hearts and minds of their customers, employees and communities whilst delivering meaningful value appreciation for shareholders. Marty Parker has captured a compelling collection of corporate culture insights and learnings in this book, making it a great tool for leaders at all levels in profit-based, charitable and government organizations alike. Marty truly gets it that culture is the ultimate competitive advantage”.


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