Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage

Chapter 17Performance Management for Fit

The only thing of real importance that leadersdo is to create and manage culture. If you do not manageculture, it manages you, and you may not even be awareof the extent to which this is happening.

—EDGAR SCHEIN

BRIGID PELINO, the senior vice president of human resources at Tim Hortons, does a great job of summing up the link between recruiting for fit and performance management. Here’s what she told me recently:

Recruitment is an art, not a science. You try to build that in at the front end so that you’re clear on trying to bring in people who have, who espouse, your values, and then you teach it in the orientation. So you say, “This is what we stand for”. You set the expectations around behaviour while ...