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Culture Matters
book

Culture Matters

by Norhayati Zakaria
November 2016
Intermediate to advanced content levelIntermediate to advanced
252 pages
5h 1m
English
CRC Press

Overview

Global virtual teams (GVTs) have evolved as a common work structure in multinational corporations due to their efficiency and cost-effectiveness. The cultural differences can produce great benefits in terms of perspective, creativity, and innovation, but can also exacerbate interpersonal tensions, miscommunications, and clashing decision-making behaviors. This book outlines cultural competencies specific to GVTs and sheds light on management strategies for creating an optimal inter-cultural GVT environment. It covers theory, decision making strategies, and activities for cultural competence and problem resolution, all told through vignettes and lessons-learned.

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Publisher Resources

ISBN: 9781315355665