CHAPTER 10

STEP #7: CLEARLY COMMUNICATE THAT CHANGE IS COMING

For the last 20 years, and all around the world, we CEOs have invested untold millions into the question: “What does it take to have an engaged workplace culture?” We’ve bought books, retained consultants, rolled out surveys, looked deep into the hearts and minds of the people who work for us. We know how crucial it is to having talent who love working for us and who will offer discretionary effort and innovation. And introductions to their friends. And yet we’re still screwing it up.”

—GARRY RIDGE, CEO, WD-40

Almost 80 percent of organizations that successfully renovated their culture had a lead architect who made that change happen. In each of those organizations, that lead architect ...

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