CHAPTER 21
STEP #18: DON’T UNDERESTIMATE THE VALUE OF EXTERNAL SENTIMENT
Your leaders are the megaphone for the company’s culture. In a world of sound bites and tweets, our leaders have a moral obligation in what they say and how they behave.
—MICHAEL FRACCARO, CHIEF PEOPLE OFFICER, MASTERCARD
The dot-com crash in 2000 gave rise to a new genre of website: the company review site. Like any restaurant, hotel, or other business review site, company review sites are populated by mostly anonymous ratings and comments by current and former employees. Those employees provide a critique of an organization’s culture and offer a unique view from the inside that prospective employees can use to determine if the company is a good match. While that intent ...
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