Chapter 1

Culture as Context in the Globalized Workplace

Culture hides much more than it reveals, and strangely enough what it hides, it hides most effectively from its own participants.

—Edward T. Hall

Globalization doesn’t mean that culture will go away. Culture is and always will be one of the facets of who we are, how we present ourselves, and how we perceive others—our worldview. Globalization contributes to a more extensive meaning of what culture is and how it influences our everyday transactions—around the world or across company hallways. What makes culture more prevalent today than ever before is the proliferation of ...

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