How Can You Locate a Purpose of Significance?
Let’s get practical. Put simply, there are three steps in the journey towards uniting a group of people in an organization behind a shared purpose:
1 Finding It
Clearly the first step is to find and agree on a purpose that makes sense to the organization and its competencies and can excite and inspire its people. There are two obvious routes to locating a Purpose of Significance:
- from the individual – commonly a leader’s personal passion or perspective, and
- from the group – through a collective effort.
In the individual mode, inspiring characters like Muhammad Yunus of Grameen or Yvon Chouinard of Patagonia stumble upon, or are already driven by, a cause ...