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Culture Shock: A Handbook For 21st Century Business by Will McInnes

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Who Can We Be Inspired By?

To make more sense of these ideas and theories, let’s take a look at some organizations that are already reaping the rewards.

Namasté Solar

Namasté Solar is a rapidly growing solar power business based in Boulder, Colorado. Providing solar energy technologies to both business and residential customers, the business is thriving, ranked #975 in the 2010 Inc. magazine Inc5000. It has a 100% growth rate over the past five years, turned over $20 m in 2010 and currently has about 70 employees, 54 of whom are ‘co-owners’.

Their extraordinary growth figures aren’t all that’s exciting about the company. For starters, Namasté started as a pure, out-and-out co-operative, hence the ‘co-owners’. Over time, Namasté has responded ...

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