Perhaps the best way to think of this is examine the financial aspects of your (or any business) through the lenses provided by the values that run through this whole book.
So, let’s think about finance from the perspective of each of these Culture Shock values.
If I ask you what is the purpose of most businesses, what will your answer be? Let’s take a wild guess at what your answer might be: to make profits. That’s it kids! Take a bow, smile and move to your left – you did great. Yet as we looked at in Chapter One: Purpose and Meaning the movers and shakers in the 21st century are driven towards not the creation of profits, but a greater ...