As the preceding section showed, the view taken of the relationship between media and society influences the way in which the power of the media is perceived. Two of the essays in this section—those by James Curran and Tony Bennett—see the media primarily in terms of a struggle for power between competing social forces in which the media are both shaped by, and in turn influence, the course of this struggle. The remaining two essays in this section, by Peter Braham and Jay Blumler/Michael Gurevitch, analyse the influence of the media in a more eclectic way in terms of their effectiveness in shaping human behaviour and consciousness, viewed from a pluralist perspective.

The opening essay by James Curran considers schematically the ...

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