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Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum

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2THE HISTORY OF CURATION

As the face of work in America changes, folks who’ve had full-time jobs increasingly find those jobs are turning into gigs, or short-term assignments. Entrepreneur magazine reports that 90 percent of U.S. companies use outsourced labor, a figure that has grown from 6 percent to more than 27 percent since 1990. The freelance nation even has people with full-time jobs looking for ways to turn their passions, knowledge, or skills into a revenue stream.

The result is the emergence of the pro-sumer, a consumer turned part-time professional.

What makes this model so powerful is that it allows a new class of curators to emerge who are in many ways more deeply committed to their narrow fields of interest. While mainstream media ...

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