Curation Nation: How to Win in a World Where Consumers are Creators

7MAGAZINES AND CURATION

At the top of the editorial food chain, the glossy magazines of Condé Nast represent the pinnacle of taste and distinction. These magazines create styles and set the agenda in their areas of focus. Historically, the company has mostly printed only those things that it has had commissioned exclusively for its pages. But even at Condé Nast, curation is increasingly becoming a useful tool. Magazine publishers are rethinking their roles and embracing their missions as finders, organizers, and publishers with content creation as only part of the mix.

Ava Seave wrote the book on media moguls (The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies), and she says the future of the magazine can be found ...