Okay, let’s get this part out in the open: creators don’t like coloring inside the lines. They’re fueled by a passion to make original work. But there’s a reason why painters don’t rent a storefront, hire a staff clad in black clothing, and throw endless cocktail parties with white wine and fancy hors d’oeuvres. That’s called a gallery, and a gallery owner is a curator. These are the people who enjoy the process of choosing what to hang, how to price it, and how to keep painters with enough income to pay the rent and buy more paint and canvas. Hopefully.

The Web doesn’t work that way. At least not yet. The folks who run the online galleries, the curators, aren’t asking permission or giving a revenue share. ...

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