CONCLUSION

So, first of all, if I were sitting across from you I’d give you a big high five. Why? Because you’re an inherently curious person who decided to devote a chunk of the most valuable thing you have (your time, of course) to this book. You invested attention. If you’re one of those people who jumped to the conclusion chapter of this book and skipped the two hundred or so pages that preceded this one, you missed the point. Life is about the journey. The conclusions, as interesting as they are, are only half the point.

I set out to write this book thinking I knew a lot about curation, content, brands, and consumer behavior. I also thought I knew what a lot of smart folks thought about the subject.

After almost a year of interviews, with ...

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