Chapter 5Organization of the Future
The organizations that will truly excel in the future will be the organizations that discover how to tap people's commitment and capacity to learn at all levels in the organization.
– Peter Senge, American systems scientist
Most knowledge workers yearn to work for a company that they believe values innovation. According to research, Millennials in particular vastly favor startups over traditional corporations because they are seeking company cultures that prize innovation.1 Did you know that there are an estimated 70,000 books on innovation available for purchase right now? A Google search returns with no fewer than 2 billion results. HBR alone offers some 5,000 digital articles and 10,000 case studies. In PwC's most recent Annual Global CEO Survey, 55% of the participants said, “We are not able to innovate effectively.” They place innovation at the top of the talent gap.2 The Conference Board, in its 2020 C-Suite Challenge Report, surveyed 740 CEOs globally. They listed “building an innovative culture” among the top-three most pressing internal concerns.3 From classrooms to newsrooms and boardrooms, innovation is the buzz. It has become the global darling and is on every CEO's go-to playlist.
Over the past two decades, I've consulted with hundreds of executives under a broad spectrum of industries. When asked what an innovative culture looks like, most leaders in mature companies in mature industries are fairly predictable in their response: ...
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