February 2015
Beginner
336 pages
7h 29m
English
Content preview from Customer Analytics For Dummies
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Chapter 3
Planning a Customer Analytics Initiative
In This Chapter
Outlining the scope and goals of an analytics initiative
Choosing metrics, methods, and tools
Setting budgets and sample sizes
Launching a customer analytics initiative can be confusing on where to start and which method to use when. In this chapter, I review the best practices for defining, collecting, and analyzing your customer analytics to help make better decisions from your customer data.
There are a number of ways of thinking about goals, methods, and outcomes. Your organization may already have a project scoping process that you can adapt for your customer analytics initiative. In this chapter, I use an approach based loosely on the Six Sigma methodology, tailored to customer analytics. It’s a framework that’s flexible and familiar and works across disparate products and companies.
The basic framework is to define what you want to do, find the right ways to measure it, do something about the measures, and put processes in place to continue using customer analytics to make better business decisions.
A Customer Analytics Initiative Overview
Before you start on your initiative, keep these four things in mind: ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.