Chapter 13
Developing Products That Customers Want
In This Chapter
Ranking customers’ top tasks
Matching company needs to customers’ needs
Discovering opportunities to delight customers
If you build it, they will come. At least you hope so! Understanding what customers want and what they will purchase is one of the holy grails of product development and is rife with analytics to help improve the process. Your product must meet customer needs (or perceived needs) better than your competition’s and at a comparable or better price.
One of the most effective ways to produce products and experiences that customers want is to first understand what customers want to accomplish. For software products, that can be tasks such as accurately filing taxes, creating professional looking movies from raw clips, or organizing and sharing photos. For physical products, this can be tasks such as recording a show to a DVR, drilling a hole in concrete, or painting a room faster. For websites, customers are usually looking to answer questions or to accomplish tasks like purchasing a product or paying a bill online.
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