Considering the Ethics of Customer Analytics
In This Chapter
Getting informed consent
Continuing ongoing experiments
In 1963, Yale Psychologist Stanley Milgram paid volunteers $4 to “teach” another volunteer new vocabulary words. If the learner got the words wrong, he or she received an electric shock! Or so the participants believed … no shocks were actually given. Regardless, a majority of participants believed that they were shocked, which led to a concern over the ethical treatment of study participants.
Even though no one is getting shock treatments for wrong answers anymore, the debate over ethical treatment continues. There will always be problems with the way some companies handle data, especially companies that exploit new technology that people aren’t familiar with. But you can avoid being one of those companies.
Getting Informed Consent
In the years ...