Skip to Content
Customer and Business Analytics
book

Customer and Business Analytics

by Daniel S. Putler, Robert E. Krider
May 2012
Beginner to intermediate
315 pages
8h 5m
English
Chapman and Hall/CRC
Content preview from Customer and Business Analytics

Chapter 7

Tree Models

One method of predictive modeling, which we call tree models, but are also commonly referred to as decision trees or simply trees, generates a set of if-then rules that allow the use of predictor variables to predict target variables or make a decision. As a simple example of these types of decision rules, consider a rule used by a credit card company deciding whether to issue a Platinum Card to an applicant:

  • “If monthly mortgage to income ratio is less than 28% and
  • months posted late is less than 1, and
  • salary is greater than $45,000,
  • then issue a platinum card.”

The set of if-then rules for making the decision to issue an applicant a credit card can be graphically portrayed using a tree representation, as shown in

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Business Analytics

Business Analytics

Jay Liebowitz
Introduction to Business Analytics

Introduction to Business Analytics

Professor Majid Nabavi, Professor David L. Olson

Publisher Resources

ISBN: 9781466503984