Customer-Centered Design: A New Approach to Web Usability

Merchandising

Merchandising helps consumers make product selections and guides them through the store. Retail merchandisers use any combination of the following fixtures:

• Signage—outside signage, directional signage, category signage

• Floor graphics—directional, product specific

• Spinners—rotating free-standing racks holding a specific product or entire category

• Shelving—standard shelving; custom-made usually for a specific brand or category

• Shelf talkers—small signs or animated graphics promoting a brand or offer

• Clip strips—long plastic strips holding small products hung in an aisle next to a category

• Cabinets—either locked or display; protect or feature high-end products

• Furniture—ranging from tables to chairs and variety pieces used functionally or ...