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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Merchandising

Merchandising helps consumers make product selections and guides them through the store. Retail merchandisers use any combination of the following fixtures:

  • Signage—outside signage, directional signage, category signage

  • Floor graphics—directional, product specific

  • Spinners—rotating free-standing racks holding a specific product or entire category

  • Shelving—standard shelving; custom-made usually for a specific brand or category

  • Shelf talkers—small signs or animated graphics promoting a brand or offer

  • Clip strips—long plastic strips holding small products hung in an aisle next to a category

  • Cabinets—either locked or display; protect or feature high-end products

  • Furniture—ranging from tables to chairs and variety pieces used functionally or ...

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