Retail techniques, shelf-management strategies, and consumer behavior change frequently. Any strategy to excel at the virtual shelf should incorporate frequent monitoring of the retail industry to stay abreast of new approaches.
Retailing in the 1950s or even the 1980s was very different than it is today. But beware of the newest fads that promise to revolutionize shopping. Often, these programs are meant to improve the life of the retailer rather than the life of the consumer. Shoppers are reluctant to adopt new shopping methods unless they really improve their lifestyles.
The future of e-tail lies in understanding consumers' preferences and meeting their expectations.