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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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How Does Your Webstore Stack Up?

Regardless of the size of your online store or your organization, there are questions that you can ask of your site as a potential influencer of site design and customer experience. A website self-evaluation shows opportunities to improve site usability. Comparing your competitors' sites against the same criteria and analyzing the results reveals areas of focus to remain at a competitive advantage or to catch up.

Evaluating Your Website

Chapter 6 discussed methods available to measure the usability of your website. Here are some things you can do on your own to determine which in-depth methods to pursue, should you identify “show-stoppers”:

  • Step into the customer's shoes, and understand the shopping experience ...

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