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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Case Study 3: Designing a Website for a Wine Shop

Purchasing wine can be difficult. There are so many similar bottles to choose from—each about the same size and color—with only a label to tell them apart, as shown in Figure 8-7.

Figure 8-7. Selecting wine is difficult.

Photo by Kreta Chandler

This study takes you through the steps you might use to create a website for wine—short of the actual programming. The process is based on understanding the wine customer, determining the key attributes for the category, developing the hierarchy for selection, and identifying and integrating information services for the customer. This is the unique feature ...

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