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Customer-Centered Design: A New Approach to Web Usability by Karen Hyatt, Kreta Chandler

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Glossary

B2B or B-to-B

Business-to-Business sales.

B2C or B-to-C

Business-to-Customer sales.

Brick and Mortar

Traditional retail stores.

Category Fact Book

A tool for managing the category that typically contains market, customer, channel, and other information.

Category Management

A system focusing on optimization of sales by managing the product portfolio as a group of brands in a category.

Channels

Channels of distribution and the supply chain through which product flows, such as wholesalers, distributors, and retailers.

Click and Mortar

Traditional retail stores offering sales through both the Internet and the physical store.

Competitive Intelligence

A process for gathering, analyzing, and managing information that may affect a company's decisions, ...

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