May 2015
Beginner to intermediate
176 pages
3h 23m
English
book
Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers
by Aldo Cundari
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NOTES
CHAPTER 1: THE AGE OF THE CUSTOMER
1. www.softschools.com/timelines/industrial_revolution_timeline/40.
2. Robert E. Lucas Jr., Lectures on Economic Growth (Cambridge: Harvard University Press, 2004), 109–10.
3. Bournemouth University, “Defining Marketing,” accessed January 20, 2015, http://media3.bournemouth.ac.uk/marketing/02defining/01history.html.
4. Louis Boone and David Kurtz, Contemporary Marketing, 16th ed. (Mason, OH: South-Western, Cengage Learning, 2014), 9.
5. James E. Stoddard, “Marketing: Historical Perspectives,” in Encyclopedia of Business and Finance, 2nd ed., ed. Burton S. Kaliski (Detroit, MI: Macmillan Reference USA, 2007), 16, http://www.encyclopedia.com/doc/1G2–1552100211.html.
6. T. S. Ashton and Pat Hudson, The Industrial Revolution, 1760–1830 (OPUS) (Oxford, England: Oxford University Press, 1998); Charles More, Understanding the Industrial Revolution (Oxon, England: Routledge, 2000).
CHAPTER 2: CARPE DIEM
1. Accessed from http://www.retailcustomerexperience.com/articles/survey-twice-as-many-people-tell-others-about-bad-service-than-good/.
2. IBM Corporation, From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study (Armonk, New York: IBM Corporation, 2011), 15, http://public.dhe.ibm.com/common/ssi/ecm/gb/en/gbe03419usen/GBE03419USEN.pdf.
3. ICA and TerraNova Market Strategies, “A Wise Head on an Energetic Body: The Needs ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.