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Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by Aldo Cundari

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NOTES

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CHAPTER 1: THE AGE OF THE CUSTOMER

1. www.softschools.com/timelines/industrial_revolution_timeline/40.

2. Robert E. Lucas Jr., Lectures on Economic Growth (Cambridge: Harvard University Press, 2004), 109–10.

3. Bournemouth University, “Defining Marketing,” accessed January 20, 2015, http://media3.bournemouth.ac.uk/marketing/02defining/01history.html.

4. Louis Boone and David Kurtz, Contemporary Marketing, 16th ed. (Mason, OH: South-Western, Cengage Learning, 2014), 9.

5. James E. Stoddard, “Marketing: Historical Perspectives,” in Encyclopedia of Business and Finance, 2nd ed., ed. Burton S. Kaliski (Detroit, MI: Macmillan Reference USA, 2007), 16, http://www.encyclopedia.com/doc/1G2–1552100211.html.

6. T. S. Ashton and Pat Hudson, The Industrial Revolution, 1760–1830 (OPUS) (Oxford, England: Oxford University Press, 1998); Charles More, Understanding the Industrial Revolution (Oxon, England: Routledge, 2000).

CHAPTER 2: CARPE DIEM

1. Accessed from http://www.retailcustomerexperience.com/articles/survey-twice-as-many-people-tell-others-about-bad-service-than-good/.

2. IBM Corporation, From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study (Armonk, New York: IBM Corporation, 2011), 15, http://public.dhe.ibm.com/common/ssi/ecm/gb/en/gbe03419usen/GBE03419USEN.pdf.

3. ICA and TerraNova Market Strategies, “A Wise Head on an Energetic Body: The Needs ...

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