Book description
Most companies still operate like they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose who to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customers possess—including “the power of me,” “the power of the heart,” and “the power of rebellion”—and how companies can profit by understanding the powers of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.
Table of contents
- Cover
- Praise for Customer CEO and Chuck Wall
- Title Page
- Copyright
- Dedication
- Foreword by Michael Port
- Author’s Note
- Contents
- Prologue
- Chapter 1: Stop, Look, and Listen
- Chapter 2: I Am Your Customer CEO
- Chapter 3: The Power of Me
- Chapter 4: The Power of Value
- Chapter 5: The Power of Performance
- Chapter 6: The Power of the Heart
- Chapter 7: The Power of Simple
- Chapter 8: The Power of Yes
- Chapter 9: The Power of the Platform
- Chapter 10: The Power of Rebellion
- Chapter 11: The Power of Purpose
- Chapter 12: The Customer Thinking Solution
- Chapter 13: Becoming the Customer CEO Champion
- Epilogue
- Notes
- Acknowledgments
- Index
Product information
- Title: Customer CEO: How to Profit from the Power of Your Customers
- Author(s):
- Release date: April 2013
- Publisher(s): Bibliomotion
- ISBN: 9781937134372
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