Customer CEO: How to Profit from the Power of Your Customers

ACKNOWLEDGMENTS

I think my initial attitude about writing yet another business book for an unsuspecting world was best expressed by the late, great comic genius Groucho Marx who said, “From the moment I picked your book up until I laid it down, I convulsed with laughter. Someday I intend on reading it.” Fortunately, some serious people encouraged me to tell these stories in order to help other people along their business journeys. When writing a book, I learned you must surround yourself with family and friends that have the patience of Job. That’s because as Abraham Lincoln said, “Books serve to a show a man that those original thoughts of his aren’t very new after all.” I bounced a lot of ideas off a lot of people about what you’ve read here ...