AUTHOR’S NOTE
I know you could have selected many other fine business books to read so I am deeply honored you have chosen to spend some of your valuable time with Customer CEO. I trust that some of the stories I will tell you, and the ideas in them, will help you know your customers better. If you do, I guarantee you will profit by building a deeper relationship with them.
By purchasing this book, you are also partnering with me to help provide the equivalent of a lifetime of fresh drinking water to a family in desperate need of safe water in the developing world. Did you realize that more than 1.1 billion people (around one in eight of the world’s population) are without access to safe water? Every day, women and children face the hardship ...
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