Customer CEO: How to Profit from the Power of Your Customers

3

The Power of Me

Key Customer CEO Question:

On the July 4^th holiday in 1989 Americans celebrated 223 years of independence. Big cities and small towns across the fruited plains celebrated with the usual array of parades, cookouts, and fireworks. On that holiday Tuesday, no one was aware that history would soon move its colossal hand. In just four months, the wall that had separated nearly three generations of German families would fall. The shock waves generated by this single great event would unleash the energy to reunify Germany and realign Eastern Europe, and would lead to the eventual disintegration of the Soviet Union. Geopolitical power ...