11

The Power of Purpose

Key Customer CEO Question:

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Imagine if you turned on your television one night to see a commercial featuring an attractive young woman speaking directly to the camera. In a sincere, heartfelt manner she had a simple message for you:

Isn’t it time that a company told you the truth? Well, here it is: we don’t care what you think. We’re here to sell you stuff you don’t really need. The more of it, the better. Our products don’t really do what we say they will do and we won’t service them when they break. And that warranty we sold you? C’mon, you’ve got to be kidding! Our job is to simply try to separate you from as much ...

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