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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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13

Becoming the Customer CEO Champion

Key Customer CEO Question:

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After thirty-five years on the front lines of business, I have been asked many times by young entrepreneurs what I believe is the most important element for success in business. I used to say knowing how to sell. Peter Drucker said our primary purpose in business is to create new customers every day. I believe that. But after a few years of riding the roller coaster of crazy business cycles, I began saying that knowing how to mitigate risk was the most important thing. If you take too many risks, the odds will catch up with you no matter how smart you might be. On the other hand, ...

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