Chapter 13.  The Hierarchy of Horrors

At Federal Express, as in most companies, the company believed that it had reached a balance between customer service and cost. It was called the 95% rule.

A curve demonstrated that to improve on-time delivery beyond 95% was not economically valid and that to do so would increase the price of the service beyond what was acceptable to the customer. Conversely, to drop below 95% would cost customers. Therefore, 95% was considered the optimum service level.

This is also true of warehousing and inventory. To have an item available beyond a certain percent of the time would mean overstocking and is therefore not economically viable. Again, in the warehousing example, the cost of stocking products that move very slowly ...

Get Customer Culture: How FedEx® and Other Great Companies Put the Customer First Every Day now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.